Work About Services Art Hire me
heyrachel.dev · NYC

Designer · Developer · Builder

I build things
that look as good
as they work.

Rachel Beaulieu

Full-stack developer and graphic designer based in NY. Apps, brands, and everything in between — built solo, end to end.

React Native Supabase Claude API Brand Identity Full Stack Dev iOS · Android Social Media Design AI Integration React Native Supabase Claude API Brand Identity Full Stack Dev iOS · Android Social Media Design AI Integration
Selected Work

Brand Identity · Event Design · Merch

Sweet Serve
Sugar Rally

Diabetes Awareness Fundraiser · Pickleball Heaven · June 15, 2026

Sweet Serve Event Flyer
Sweet Serve Brand Board
Sweet Serve Coasters
Case Study

Sweet Serve
Sugar Rally

Complete event brand identity for a diabetes awareness pickleball fundraiser hosted by Hot Diabetic Club at Pickleball Heaven, Long Island. From concept to full deliverable suite — logo system, merch files, event flyer, and social graphics — built solo in under a week.

Role Solo designer — brand identity, illustration, print & digital
Tools Affinity Designer 2 · Canva · Custom icon illustration
Client Hot Diabetic Club · @hotdiabeticclub · Long Island, NY
Event Diabetic Fundraiser · Pickleball Heaven · June 15, 2026
Blue
Yellow
Red
White
Logo Suite Brand Board Event Flyer Sticker Sheets T-Shirt Files Coozie IG Story Genty Typeface
01 — Concept
Brand Direction

Named the event, developed the visual concept, and chose Genty as the hero typeface for its retro bubble energy. Two distinct concepts — clean wordmark and bold 3D bubble letters — developed in parallel to give the client real options.

02 — Illustration
Cherry Pickleball Icon

Custom illustrated icon merging a cherry with a pickleball — the visual pun at the heart of the brand. Built in Affinity Designer with depth, dimension, and a forest green stem (#2A6A32) to ground the palette.

03 — System
Logo Suite

Horizontal, stacked, and icon-only lockups across both colorways — blue background and transparent. All text converted to curves for universal SVG compatibility. Full brand board delivered.

04 — Production
Print & Digital

Event flyer, 3 sticker sheets (12–10 stickers each), coozie wrap, two t-shirt colorways with front and back, and an Instagram Story ticket-style graphic — all export-ready for print and digital use.

Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club Cloud Club

React Native · Supabase · Expo · Live on TestFlight

Cloud Club
Wellness Bar

Full loyalty app live on Apple TestFlight. Points, rewards, QR check-in, event bookings, and a full admin dashboard — built solo.

Featured Case Study

Cloud Club
Wellness Bar

Long Island's first boutique matcha bar needed a full loyalty and booking platform. I built it from scratch — every screen, every interaction, every database table. Solo, end to end, from concept to live beta on Apple TestFlight.

Role Solo developer & designer — end to end. No team, no agency.
Stack React Native · Expo · Supabase · Google Calendar API · EmailJS · Expo Push Notifications
Scope 3 user roles (Customer, Business, Admin) · 12+ screens · QR check-in · Loyalty points · Event booking · Admin dashboard
Status Live on Apple TestFlight · v1.0.1 · Active beta testers
Live on TestFlight

Tech Stack

React Native Expo SDK 54 Supabase iOS & Android Push Notifications QR Check-In Role-Based Auth Google Calendar API EmailJS Row Level Security App Store Connect TestFlight EAS Build

How it was built

01 — Discovery
Client Brief

Worked directly with the owner to define user roles, map feature requirements, and establish the brand direction for a matcha wellness bar serving Long Island and NYC events.

02 — Design
UX & UI

Designed all screens from scratch across 3 distinct role-based experiences. Soft greens and purples to match the Cloud Club brand. Every flow — onboarding, rewards, booking, admin — designed before a line of code was written.

03 — Build
Development

Built in React Native with Expo. Supabase for auth and database with RLS security policies. QR check-in, push notifications, Google Calendar event sync, loyalty points engine, and a full admin management dashboard.

04 — Ship
TestFlight

Configured EAS Build, managed App Store Connect, set up TestFlight external beta distribution, and handled all legal documentation — Privacy Policy and Terms of Service — required for Apple's review process.

Arvista Hero Arvista Services Arvista Projects Arvista Careers Arvista Estimate
Case Study

Arvista
Corporation

Full website rebuild for a South Florida general contractor established in 1965. Designed and developed from scratch — dark industrial aesthetic, multi-page architecture, EmailJS contact integration, and a filterable projects gallery.

Role Solo designer & developer — end to end.
Stack Vanilla HTML · CSS · JavaScript · EmailJS
Pages Home · Projects · Safety · Careers · Terms · Privacy
Deployment Vercel · DNS transfer from Wix
Status Live at arvistagc.com · 2026
Live Site ↗

Tech Stack

Vanilla HTML CSS Variables JavaScript EmailJS Vercel DNS Transfer IntersectionObserver Masonry Grid Bebas Neue Barlow Condensed Mobile Responsive Lightbox

How it was built

01 — Discovery
Brand Audit

Assessed the existing Wix site, identified structural gaps, and established a dark industrial design direction to reflect the company's 60+ year legacy in South Florida construction.

02 — Design
Design System

Built a full design system from scratch — Bebas Neue for display, Barlow Condensed for labels, gold accent palette, and black and white photography as a deliberate aesthetic choice.

03 — Build
Development

Six linked pages with shared nav and footer. Filterable masonry projects grid, scroll reveal animations via IntersectionObserver, EmailJS contact form, and full mobile responsive layout with hamburger nav.

04 — Ship
Deployment

Deployed to Vercel, transferred DNS from Wix to point arvistagc.com to the new build. EmailJS wired to deliver estimate requests directly to the client inbox. Live same day.

Design & Web Work

BidTrack
React · Supabase · Claude API · Built soloBidTrack
Good Hope Coffee
Full Brand Kit · Built soloGood Hope Coffee
Hotel Hugo 4th of July
Event FlyerHotel Hugo 4th of July
The Dutchman
Event FlyerThe Dutchman Grand Opening
Toro Events
Event FlyerToro Events Welcome
Mason Kahn
Social MediaMason Kahn Italy Tour
Album Cover
Music BrandingAlbum Cover Design
POSI Movement
Social ManagementPOSI Movement
Radiant
Logo · Built soloRadiant
Victoria Young
Brand Identity · Built soloVictoria Young

All client work designed and developed solo, end to end.

About
Rachel Beaulieu

Full-stack developer and graphic designer with 7+ years of design experience across hospitality, music, real estate, and tech. I specialize in app development, web design, and brand identity — handling every phase from concept to deployment, solo.

West Palm Beach → NYC. Open to full-time roles and freelance engagements.

7+
Years of design experience
2
Live apps shipped
10+
Brands designed
Solo
Design + dev, every time
What I Do

Services
offered.

I work with small businesses, startups, and hiring teams who need work done right. You bring the vision, I bring the execution — design and development under one roof.

Get a free quote ↗
01
Brand Identity
Logo, color system, typography, brand guidelines. The full kit — built solo.
From $1,150
02
Web Design & Dev
Custom sites built to perform. No templates, no page builders — coded from scratch.
From $1,700
03
App Development
React Native apps for iOS and Android. Full stack, Supabase backend, shipped to TestFlight.
From $3,500
04
Social Media Design
Content packages, event flyers, ad creative. Made to stop the scroll.
From $200
05
AI Integration
Add Claude, GPT, or custom AI features to your existing product or website.
From $700
How It Works

The process,
simplified.

01
Discovery Call

We talk through what you need, what you've got, and what success looks like. Free, no pressure.

02
Proposal

Clear scope, timeline, and price. No surprises, no hidden fees, no vague retainers.

03
Build

I design and build. You get updates along the way and a chance to give feedback before final delivery.

04
Launch

We ship. I stay available for questions, tweaks, and whatever comes next.

FAQ

Yes — I work fully remote and have worked with clients across the US and internationally. Time zones are rarely an issue.

Depends on scope. A brand identity takes 1–2 weeks. A full website is usually 2–4 weeks. An app is 6–12 weeks minimum. I'll give you a realistic timeline in the proposal.

Yes — for social media design and ongoing dev work. Starting at $200/month. Great if you need consistent output without re-scoping every time.

50% deposit upfront, 50% on delivery. For larger projects I can split into milestones. I accept bank transfer, PayPal, or Stripe.

Absolutely — just reach out. I have more work across branding, social, and dev that isn't on the site yet.

BidTrack
Good Hope Coffee