Brand Identity
Logo suite, color system, typography and brand guidelines, ready for print, web and social.
- Logo suite
- Color & type
- Guidelines
- Social kit
Designer · Developer · Builder
Websites and apps, brand and print design, and the in-house marketing I run full time. Open one to dig in.
↑ tap a lane to open it
// 01 — Web Dev
// Case studies
React Native · Supabase · Expo · Live on TestFlight
Full loyalty app live on Apple TestFlight. Points, rewards, QR check-in, event bookings, and a full admin dashboard.
Long Island's first boutique matcha bar needed a full loyalty and booking platform. I built it from scratch — every screen, every interaction, every database table. From concept to live beta on Apple TestFlight.
Live on TestFlightTech Stack
Worked directly with the owner to define user roles, map feature requirements, and establish the brand direction for a matcha wellness bar serving Long Island and NYC events.
Designed all screens from scratch across 3 distinct role-based experiences. Soft greens and purples to match the Cloud Club brand. Every flow — onboarding, rewards, booking, admin — designed before a line of code was written.
Built in React Native with Expo. Supabase for auth and database with RLS security policies. QR check-in, push notifications, Google Calendar event sync, loyalty points engine, and a full admin management dashboard.
Configured EAS Build, managed App Store Connect, set up TestFlight external beta distribution, and handled all legal documentation — Privacy Policy and Terms of Service — required for Apple's review process.
Web Design · Development · Booking
DJ entertainment & event production · Bohemia, Long Island
PartyP brings DJ entertainment, photo booths and full event production to weddings, Sweet 16s and corporate nights across Long Island. They needed a site that feels like their events: dark, loud and polished, and that turns a visitor into a booked date.
A dark, high-contrast look with electric blue, bold condensed type and a full-bleed video hero that sets the tone in one second.
"Book Now" goes straight to their HoneyBook inquiry form, and the Packages page walks clients through picking a package and add-ons for custom pricing.
Google reviews, a Meet the DJ section and a full event gallery, so people know who's showing up to their party.
A dark mode toggle, a referral form, cookie consent and layouts tuned for phones, where most party planning happens.
Squarespace · HTML/CSS · Brand Design · SEO
Full website rebuild · 7 custom pages · Completed in under 2 days
Rebuilt cloudclubwellnessbar.com from the ground up on Squarespace Business — custom HTML/CSS code injection throughout, Climate Crisis + Archivo brand typography, scrolling brand logo marquee, 7 fully custom pages, SEO optimization on every page, global footer, and an interactive Order Online landing page.
Live Site ↗Tech Stack
Evaluated the existing Squarespace setup, identified brand inconsistencies, and mapped out a full rebuild plan — 7 pages, clear navigation, and a cohesive visual language rooted in the Cloud Club purple and green palette.
Set Climate Crisis as the display face and Archivo as the body — both injected via custom code blocks to override Squarespace defaults. Designed a scrolling brand logo marquee to showcase partner brands with polish.
Built every page with custom HTML/CSS injection: Home, About, Matcha Trailer, Private Events, Collabs, Order Online, and Find Us. Global footer deployed site-wide. Order Online page wired to Square for direct checkout.
Wrote and optimized meta titles, descriptions, and page-level SEO on every page. Completed the full rebuild and launched live in under 2 days — zero downtime, brand-consistent from homepage to checkout.
// 02 — Design
Brand Identity · Event Design · Merch
Diabetes Awareness Fundraiser · Pickleball Heaven · June 15, 2026
Complete event brand identity for a diabetes awareness pickleball fundraiser hosted by Hot Diabetic Club at Pickleball Heaven, Long Island. From concept to full deliverable suite — logo system, merch files, event flyer, and social graphics, delivered in under a week.
Named the event, developed the visual concept, and chose Genty as the hero typeface for its retro bubble energy. Two distinct concepts — clean wordmark and bold 3D bubble letters — developed in parallel to give the client real options.
Custom illustrated icon merging a cherry with a pickleball — the visual pun at the heart of the brand. Built in Affinity Designer with depth, dimension, and a forest green stem (#2A6A32) to ground the palette.
Horizontal, stacked, and icon-only lockups across both colorways — blue background and transparent. All text converted to curves for universal SVG compatibility. Full brand board delivered.
Event flyer, 3 sticker sheets (12–10 stickers each), coozie wrap, two t-shirt colorways with front and back, and an Instagram Story ticket-style graphic — all export-ready for print and digital use.
More design work
// 03 — Marketing
In-house marketing
I run marketing for a building-supply company with three showrooms: paid search and social media, and much more.
Want Help with Marketing? Schedule a call ↗The brand, the website, the app, and the marketing that gets people through the door. I've spent 7+ years designing for hospitality, music, real estate, the trades and tech, and I build every piece myself, from the first sketch to launch day.
In-house marketer by day, freelancer by night. I take on a few projects each month for small businesses that want something that looks good and actually works.
Based in New York · NY ⇄ WPBFor small businesses and startups that want it done right. Every project starts with a free call, and you get a clear price before anything begins.
Book a call ↗Logo suite, color system, typography and brand guidelines, ready for print, web and social.
Custom, mobile-first websites with SEO basics, hosting setup and a launch you don't have to manage.
A monthly plan, posts and reels, captions, scheduling and a simple report on what worked.
Content packs, event flyers and ad creative, made to stop the scroll.
React Native apps for iOS and Android with a Supabase backend, taken through TestFlight.
Add Claude, GPT or custom AI features to the product or website you already have.
We talk through what you need, what you've got, and what success looks like. Free, no pressure.
Clear scope, timeline, and price. No surprises, no hidden fees, no vague retainers.
I design and build. You get updates along the way and a chance to give feedback before final delivery.
We ship. I stay available for questions, tweaks, and whatever comes next.
Yes — I work fully remote and have worked with clients across the US and internationally. Time zones are rarely an issue.
Depends on scope. A brand identity takes 1–2 weeks. A full website is usually 2–4 weeks. An app is 6–12 weeks minimum. I'll give you a realistic timeline in the proposal.
Yes — for social media design and ongoing dev work. Starting at $200/month. Great if you need consistent output without re-scoping every time.
50% deposit upfront, 50% on delivery. For larger projects I can split into milestones. I accept bank transfer, PayPal, or Stripe.
Absolutely — just reach out. I have more work across branding, social, and dev that isn't on the site yet.
Know someone who needs a website? Send them my way and I'll give you 15% of whatever they pay, as a thank-you. Email me to make the intro.